Local Marketing Manager (German or French Speaking)

We’re looking for a Local Marketing Manager, with a fluency in either German or French, to join our team in Leeds!

The Benefits 

We believe we are the best at what we do and attract the best talent in the market. Our benefits go beyond the core benefits outlined below and give the successful candidate an opportunity to grow and build a truly rewarding career.

• Gym Membership +1
• Hybrid Working
• 25 Days Annual Leave + Bank Holidays + 1 Personal Day
• Holiday buying scheme
• Private Medical Insurance
• Company pension contribution
• Life Assurance

The Role

As a Local Marketing Manager, the successful post holder will be at the forefront of coordinating marketing plans and running local campaigns to support over 400 gyms across the UK and Switzerland. The successful Local Marketing Manager will primarily be responsible for Local Marketing in Switzerland but also working on the UK business, it presents an exciting opportunity for a person to gain great offline and digital experience.

Additional Responsibilities include:

• Overall responsibility for local marketing of clubs including being central point of contact within Marketing and liaising with the wider business.
• Activation of in-club comms, POS and media plans for gyms getting refurbishments, focus site (e.g. competitor defense) and launching new gyms.
• Managing open gym marketing assets and plans including ordering monthly print and creating localized campaigns during our two ‘Peak’ trading periods
• Develop and implement localized marketing strategies for open gyms to ensure they sites hit sales / revenue targets.
• Work closely with Local Marketing team to share best practice and across the different countries.
• Write media briefs, manage media agency and book Local Marketing campaigns.
• Evaluate Local Marketing campaigns, working closely with the wider team to include their results where relevant.
• Manage and brief agencies and third parties such as photographers and videographers.
• Working closely with our in-house studio on all artwork needed. Briefing and proofreading all artwork templates
• Co-ordinate translations for any Local Marketing campaigns into German and French.
• Budget tracking & Invoice management – ensure local documents are maintained and costs controlled.

The Person

• An experienced Marketing Manager with a background in local marketing or marketing within retail, hospitality or fitness industry is preferable but not necessary.
• A fluency in German or French, with excellent writing and communication skills. 
• Excellent communication skills with proven experience in effectively building strong working relationships across marketing and other areas of a business.
• Has the ability to manage numerous projects in a fast-paced environment, with the proven ability to work well under pressure and under tight deadlines.
• Strong planning skills but has the ability to react quickly to changes that may be required.
• Has great time management and organizational skills, including good attention to detail.
• Proven experience delivering large-scale projects from start to finish.
• Highly proactive with a solution orientated approach.
• Comfortable with taking ownership for performance and ensuring that all targets are met.
• A flexibility and ability to travel to gyms across UK and Switzerland throughout the year.

Our Values

• Make a difference. Excite and inspire others. ‘Own it’ and be the best we can be.
• Stand Shoulder to Shoulder. Collaborate and share with each other. Include everyone and embrace uniqueness.
• Focus on the detail. Care about the little things. Have determination and resilience to get the job done.
• Play to Win. Improve and innovate – never get complacent. Challenge ourselves and each other. Celebrate our success.

About PureGym: 

Founded in 2009, the PureGym Group is one of the largest gym operators in Europe and provides high-quality, low-cost fitness facilities. The Group has more than 2million members across 500+ gyms and holds market leading positions across the UK, Denmark and Switzerland. By providing quality gyms at affordable prices, and where everybody is welcome, we help more people in more places live healthier lives.

PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.

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Join us on our mission to inspire a healthier nation.