Junior Business Development Executive - Pure Fitness USA ($80k OTE!)

Springfield, VA, USA Req #12503
21 May 2024

About PureFitness 

PureFitness is part of the PureGym family, a leading and UK headquartered gym operator with over 600 locations and over 2million members internationally!

We’re now excited to be in the United States! We’re committed to bringing high-quality, affordable gyms to everyone, everywhere.

Our mission to inspire healthier nations has led us to become the UK's favourite gym and now an international success story.

Our unique "Everybody Welcome" approach provides a friendly, warm and welcoming environment for our members and our ambition to double in size over the next few years gives a great opportunity for our teams to grow and accelerate their careers. 


The Role

We are actively searching for a Junior Business Development Executive to join our Pure Fitness team in Springfield VA!

Reporting into our Divisional Manager, the successful Junior Business Development Executive will play a key role in maximising joiner volumes through local activation of bespoke offers targeted at local competition, corporate memberships, local community groups, leaver reactivation and benefit platforms. The role will be measured against joiner volume vs target.

Specifically, the role will have 5 direct channels to own and drive forward in order to achieve the above:

  • Competition switchers: Surveying and offering members from target competitors to switch to Pure Fitness through rich single use offers.
  • Corporate memberships: Working through the target list of companies, building relationships, and offering bespoke membership offers to each company.
  • Local community groups: Meeting with and driving joiner volumes through bespoke offers targeted at pre identified local community groups e.g. sports clubs.
  • Leaver reactivations: Phoning and emailing leavers with winback offers with the objective of maximising reactivations.
  • Benefit Platforms: Onboarding PFUS with key benefit platforms e.g. Silver Sneakers so that we can maximise additional member revenue streams.


The Person

The ideal candidate will have experience across the following capabilities:

  • Excellent communication skills
  • Excellent relationship / rapport building skills.
  • Strong reporting skills
  • Self-starting/ Self motivated
  • Results orientated / KPI driven.
  • Energy/ enthusiasm and positivity
  • Driver’s license and access to a car to be able to regularly travel to target locations.


  • A proven track record within a fast-paced sales role would be highly desirable but not essential!


Lastly, it is essential that the candidate embodies our values, which are listed at the bottom, by role modelling these at all times.


Our Values 

  • Make a difference. Excite and inspire others. ‘Own it’ and be the best we can be. 
  • Stand Shoulder to Shoulder. Collaborate and share with each other. Include everyone and embrace uniqueness. 
  • Focus on the detail. Care about the little things. Have determination and resilience to get the job done. 
  • Play to Win. Improve and innovate – never get complacent. Challenge ourselves and each other. Celebrate our success. 


PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve. 


Join us on our mission to inspire a healthier nation.

Other details

  • Pay Type Salary
Location on Google Maps
  • Springfield, VA, USA