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Influencer Marketing Manager

Leeds, UK Req #12576
08 May 2024

We’re looking for an Influencer Marketing Manager to join our Brand team in Leeds! 

The Benefits

We believe we are the best at what we do and attract the best talent in the market. Our benefits go beyond the core benefits outlined below and give the successful candidate an opportunity to grow and build a truly rewarding career.

  • Gym Membership +1
  • 25 Days Annual Leave + Bank Holidays + 1 Personal Day
  • Holiday buying scheme
  • Private Medical Insurance
  • Company pension contribution
  • Life Assurance
  • Hybrid Working from our Leeds Office

The Role

As one of the leading gym brands in the world, we are seeking a talented and strategic Influencer Manager to join our team.

 

The successful candidate will develop and execute our influencer strategy and manage our influencer activity and campaigns with the aim of increasing brand strength, engagements, and conversions. This role will work closely with our marketing teams and creative studio across our three core countries (UK, Denmark & Switzerland).

 

The role:

  • Develop and execute the influencer marketing strategy across our three core countries - with particular focus on our UK market.
  • Oversee the end-to-end execution of influencer marketing campaigns, including influencer selection, outreach, briefing, contract negotiation, content approvals, and reporting.
  • Collaborate with the internal marketing teams to execute 360 campaigns and amplify influencer coverage across channels.
  • Launch and develop our influencer marketing program, with the aim to grow an inclusive roster of engaging and relevant creators / brand advocates to fuel our user-generated content needs.
  • Use our influencer management platform (CreatorIQ) to identify and research potential influencers/content creators that are a suitable fit for our brand and project requirements.
  • Build relationships with influencers, content creators and brand ambassadors - managing all communication to talent/agents.
  • Provide guidance to influencers on content creation to align with brand messaging and campaign goals, while also ensuring content complies with brand guidelines and legal requirements.
  • Monitor and analyse the performance of influencer activity and marketing campaigns against KPIs - including social compliance, brand awareness metrics and conversion metrics.
  • Support creative studio and Senior Content Manager with influencer and creator shoots, when applicable.
  • Manage the influencer budget for all territories, as set by the Senior Content Manager.

The Person

  • 3+ years’ experience in influencer marketing and talent management, with a track record of developing successful content, partnership and campaigns that drive engagement and conversion.
  • Have a good understanding of how influencers can play a key role in building brand awareness, affinity, content creation and driving commercial value for brands.
  • Be passionate about social media and influencers, with great knowledge of current and emerging global social media platforms and content requirements.
  • Have an analytical mindset, with experience measuring and analysing the effectiveness of influencer campaigns and activity which can then inform further strategy optimisation.
  • Have great attention to detail, an eye for what good content looks like and passion to be a strong brand guardian, immersed in our product and values.
  • Have excellent interpersonal skills and ability to build strong relationships with creators and influencers.
  • Have experience managing and delivering successful influencer and creator programmes to drive creator volume at scale.
  • Have experience using an influencer management platform for discovery, analytics and campaign management is desirable.
  • Ability to manage several projects and campaigns at once, with excellent organisational skills and time managements.
  • Ability to work cross-functionally, collaborating with various teams and stakeholders across our three core countries.
  • Have an eye for identifying talent that are a great fit for our brand values and will work well for specific projects and territories.

 Our Values

  • Make a difference. Excite and inspire others. ‘Own it’ and be the best we can be.
  • Stand Shoulder to Shoulder. Collaborate and share with each other. Include everyone and embrace uniqueness.
  • Focus on the detail. Care about the little things. Have determination and resilience to get the job done.
  • Play to Win. Improve and innovate – never get complacent. Challenge ourselves and each other. Celebrate our success.

About PureGym:

Founded in 2009, the PureGym Group is one of the largest gym operators in Europe and provides high quality, low cost fitness facilities. The Group has more than 2million members across 500+ gyms and holds market leading positions across the UK, Denmark and Switzerland. By providing quality gyms at affordable prices, and where everybody is welcome, we help more people in more places live healthier lives.

PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.

#IndeedHP

 

Join us on our mission to inspire a healthier nation.

Other details

  • Pay Type Salary
Location on Google Maps
  • Leeds, UK